Blar i NHH Brage på forfatter "Kotiranta, Ville"
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Corporate Brand Positioning on the Homepages of American Investment Banks: A Critical Assessment
Kotiranta, Ville (Master thesis, 2022)Purpose – B2B branding has become evermore important in the online environment during the 21st century. However, there has not been unified normative guidelines for brand positioning best practices. This critical assessment ...